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Why Your Hotel’s PPC Campaign Is Leaking Money (And How to Fix It) Ever had that weird feeling that your ads are working… but your bookings are not? You’re not alone. A lot of hotels spend good money on PPC for hotel bookings, get clicks from Google Ads, and still see weak direct booking results. … Read more
Beyond Clicks: How to Truly Measure PPC Success for Hotel Bookings You know that weird feeling when your ads get clicks, but the booking list stays quiet? Yep. That one. A lot of hotel marketers run ppc for hotel bookings, watch the numbers go up, and still can’t tell if the spend is paying off. … Read more
Why Your Hotel Needs to Look Beyond OTAs: An Introduction to PPC Ever notice how a room can sell fast on an OTA, yet the profit feels oddly small? That’s the catch a lot of hotel managers feel every month. OTA commission fees often run from 15% to 30% per booking, and that slice can … Read more
Introduction: Winning Back Direct Bookings from OTAs with Google Hotel Ads Ever looked at a booking report and thought, “Wait… why did we pay that much just to get this guest?” Yeah. You’re not alone. OTAs like Booking.com and Expedia can take a real bite out of room revenue. Their fees often land somewhere between … Read more
Are Your Google Hotel Ads Actually Making You Money? Here’s How to Know for Sure. You know that sinking feeling when the ad bill comes in and you’re not sure what it bought you? Yep, lots of hoteliers live there. Google hotel ads can bring real bookings, but the numbers can get messy fast. A … Read more
Shift Your Bookings from OTAs to Direct with Google Hotel Ads You know that sinking feeling when a booking comes in, but a chunk of it disappears into OTA fees? Yeah, that one. For a lot of hotels, those commission cuts sting. Big time. Booking sites like Expedia and Booking.com often charge around 10% to … Read more
Introduction: Winning Back Direct Bookings in an OTA-Dominated World Ever look at your booking report and think, “Wait… why am I paying that much just to get a guest I could have won myself?” Yep. A lot of hoteliers feel that sting. OTAs can take a big bite out of profit. Hotels often pay commission … Read more
Tired of Paying High OTA Commissions? There’s a Better Way Ever looked at your monthly OTA bill and felt your stomach drop? Yeah, that little moment hurts. A room sold for $200 can hand over $40 in commission at a 20% rate, and that adds up fast for busy hotels. Some hotels are losing thousands … Read more
Why Your Hotel’s Success Hinges on the Right Property Management System Ever had a front desk day go sideways because the room count in one system didn’t match the OTA? Yeah… that tiny mess can turn into a big one fast. A missed booking here, a slow check-in there, and suddenly your team is playing … Read more
Beyond Room Rates: Navigating the New Era of Hotel Revenue Management Remember when confident revenue management just meant looking at last year’s booking pace and tweaking your BAR (Best Available Rate) by a few dollars? Yeah, those days are long gone. Now, you’re likely staring at a spreadsheet wondering why occupancy is dipping even though … Read more